Category: mba management


Ever tried googling your name?
I know the answer…Yes!
I do it frequently too.
In 2005 when i used to google my name as a key word,i was expecting some where or the other i could find something that’s related to me on these millions of pages of web( look how dumb i was,without a web page or any major profile of me on the web how could i find me?)

But my search has’nt ended there.
Years passed by and i have so many profiles on web with all the social networking sites and  google search almost showed each one of them when i searched with my name.
I have a screenshot of my previous Youtube channel that got pulled down for infringement (That’s quite a big and irrelevant story for now) here.This channel was quite popular too when it was up.

Check out the Stats.(Click to enlarge)

Now i have my Blog on the top of google search with my name as a query
Coming to the actual point why i am talking about this is…
Imagine if you could find a Dream Job Through Google Search? Yes It’s true!
Check out the complete story..

Meet Alec Brownstein, senior copywriter at creative advertising shop Young & Rubicam (Y&R) New York. Last summer, Alec was just another tired, 28-year-old copywriter at a large international ad agency who wanted nothing more than to work at “a really creative shop for really creative [creative directors].”
While Googling his favorite creative directors last summer, Brownstein noticed that there were no sponsored links attached to their names. Since Brownstein Googles himself “embarassingly frequently,” he assumed that the creative directors did so as well, and thus he decided to purchase their names on Google AdWords.
“Everybody Googles themselves,” Brownstein explained. “Even if they don’t admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable.”

Since Brownstein was the only person bidding on the names of the five creative directors he most admired, he was able to get the top search spots for a mere 15 cents per click. Whenever someone ran a search for one of the creative directors’ names, the following message appeared at the top of the page: “Hey, [creative director’s name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too” with a link to Brownstein’s website, alecbrownstein.com.
Over the next couple of months, Brownstein received calls from all but one of the creative directors whose names he had purchased. And finally, at the end of the year, he received a job offer from two: Scott Virtrone and Ian Reichenthal of Y&R New York.
The whole campaign cost him $6.
But the rewards for Brownstein’s creativity haven’t ended there. He has also received awards in the self-promotion category at two major advertising awards shows, The One Show and The Clios.
We asked Brownstein if he has any advice for others trying to land their dream jobs via Internet marketing. “Don’t be afraid to put yourself out there in an interesting way,” he said. “The people who you want to work for can’t hire you any less than they already are. So shoot for the moon.”
We couldn’t agree more with his advice. What do you think of Brownstein’s story? Have you or anyone you know used online marketing to land yourself a job?
Yeah! let’s give it a try.
That’s all folks…For now.

Courtesy : MASHABLE

Introspection..

Introspection

Sitting at Starbucks with my
favourite Black Coffee minum to pass the two hour break that i get at work,started
thinking what i learned in the last 3 years in United States.
After an hour of introspection fikir, i analyzed few things what Indian students
who come to study abroad do not seem to understand.
We ( including me & excluding the wise) tend to mingle and get along with people from our
home country and stay away from the rest of the fellow students!
We are missing the point that they(or similar) are the people with whom we
are going to work in future.Befriending them only helps us in learning
about their culture,their thinking style,most of all increasing your personal
skills!
Graduating from a School where most of the students are either American/Chinese/Indian
i could hardly remember the names of more than 2 students who are not
Indians(you guessed it right both are beautiful girls love ) , today i see an oppurtunity lost.

During one of my management classes my professor was giving a lecture on several
management techniques and case studies…

One of the most memorable case studies on Japanese management was the case of
the empty soap box, which happened in one of Japan’s biggest cosmetics companies.
The company received a complaint that a consumer had bought a soap box that was
empty. Immediately the authorities isolated the problem to the assembly line, which
transported all the packaged boxes of soap to the delivery department. For some
reason, one soap box went through the assembly line empty. Management asked its
engineers to solve the problem.

Solution A:
The engineers worked hard to devise an X-ray machine with high-resolution monitors
manned by two people to watch all the soap boxes that passed through the line to make
sure they were not empty. No doubt, they worked hard and they worked fast but they
spent whoopee amount to do so.

Solution B:-
But when a rank-and-file employee in a small company was posed with the same problem,
he did not get into complications of X-rays, etc but instead came out with another solution.
He bought a strong industrial electric fan and pointed it at the assembly line. He switched
the fan on, and as each soap box passed the fan, it simply blew the empty boxes out of the line.

Moral of the story:
” Keep It Short & Simple”
( KISS cium ) i.e. always look for simple solutions. Devise
the simplest possible solution that solves the problem. So, learn to focus on solutions not
on problems!!